We recommend a four paragraph structure for this section. In this first paragraph, tell them WHO you are. Mention your biggest career accomplishments. Who you are and what you've done. Tell the reader why we should take notice.
In this paragraph tell them what your music sounds like. Describe the music you make, and paint the picture for the listener so they get a strong sense of the experience your music offers, especially the song (s) you are giving away.
In this paragraph spell out the offer. Explain what songs they are getting, what album they are from. If they are available exclusively here on your site be sure to mention that.
The final paragraph is usually a short paragraph telling them what to do next, which is to click the button below and enter their details to get some free digital music.